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Fashion Marketing 101

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In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for–all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.

Fashion marketers are creative. At the core, the profession is about connecting with the image–the lifestyle–the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.

Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.

Ultimately, fashion marketing is a fun profession–changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business–making for a highly rewarding career to the ambitious and innovative.

Source by Amie Pronowski

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About Keeping Up With Teenager Fashions

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The teenagers of today not only have to keep up with the pressures of their lifestyles, such as demands for them to be singing, dancing and academic whiz kids, but also to maintain a fashion image that meets or goes beyond that of their peers! Going online is a great way to view what is happening in the Boutique world. Browse the latest stunning clothes from classy dresses to outright fashion statements. Teenagers need a time out, to relax and be encouraged to wear what makes them feel comfortable when with their friends. Whether dressed to kill or cool casual, as a teenager, you want that feeling of growing up and the clothes to match.

Being a teenager, could in various ways be compared to living between two different worlds; grownups and kids! You have your own ways and means of communicating, your own jokes and sometimes complex behavior patterns that leave most other age groups, especially parents, bothered and bewildered. However, the main thing is that you feel good about yourself and this is always helped by your particular talent for fashion. You are going to put being different in the face of everyone else; why; because it’s what teenagers do! One way of flaunting your individuality is with your own fashion statement and looking stunning at the same time.

A Fashion Mission

It may come as a surprise to some, to learn that teens are spending most of their money on food and clothes. One of their challenges is trying to choose the fashion clothes that will put them ahead of the pack, but at the same time will not be too far out! How much parental influence is exerted varies between teens, with some wannabe young mothers even trying to compete with their trendy daughters. As if they didn’t have enough pressure from their friends, now mom is trying to get in on the fashion act.

Teenagers are maturing faster in this day and age; they have a collected, independence about them that can shock some moms and especially dads, when they come to a sudden realization that their little girl is, in fact, a young woman? Wow! How did that happen? At 14 years of age, young ladies are well aware of what and what is not acceptable to wear and generally enjoy the sensation of getting attention. A significant amount of time is spent by some teenagers in clothing shops, irritating the staff by trying on numerous outfits. Others take the easy, convenient route, by going online and browsing at their leisure, alone, with their friends or even with mom!

Fashion Experience online

In life, some things never change and one of them is how teenagers are astoundingly choosy about how they look, often regarding details that don’t seem essential to adults. This is one reason why shopping fashionable clothes online, is for this age group known as teens, an experience that will give them and their friends, great pleasure. They can browse through the various categories, making comments as they go and comparing how great they would look in various styles. Many teenagers today, however, do have an inherent class about them and a talent for detail. This can include how the hair is swept and held back in a particular style as well as anything and everything else being the perfect match. On the other side of the coin is that teens of today, don’t “dress up” as those of yester-years. In many ways, it’s difficult for “oldies”, like parents, to recognize what are their usual day clothes and those for going out in the evening! One aspect of this is that although they want to stand out in a crowd of their friends, attracting too much attention to themselves, does not seem to be part of the teenager code of conduct.

At the end of the day, fashions and styles may change, but teenagers will always be teenagers, no matter how they dress!

Source by Brett Kincaide

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Elusive Beauty

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It’s what every woman wants, at least on some level – beauty. Unfortunately beauty itself is elusive, subjective, and what’s more, sometimes unhealthy. What do I mean? Let’s start with elusive. The very definition of the word elusive is, well, elusive. Dictionary.com defines the word elusive as the following:

e·lu·sive /ɪˈlu sɪv/ Pronunciation Key adjective 1. eluding clear perception or complete mental grasp; hard to express or define: an elusive concept. 2. cleverly or skillfully evasive: a fish too elusive to catch.

I particularly like the second part of the definition which uses the example: a fish too elusive to catch. That, after all, is very much the same as beauty. Just when one thinks that they are one step away from being beautiful, they find another area of themselves in need of “beautification.” The classic example, of course, is the woman who becomes addicted to plastic surgery- first it’s the eye’s that need lifting, but once this is done she finds another part of her that needs “fixing.” Perhaps the lips now seem too thin, the chin is sagging, or there are those breasts that are doing the same.

While I have no problem with cosmetic surgery in and of itself, I do believe that one must go through a mental evaluation of self in order to determine whether or not this particular procedure is going to have the desired affect, both mentally and physically. The bottom line is that some woman do indeed feel better about themselves after a cosmetic procedure is done, while some are part of the “never satisfied” group, a group that certainly has issues above and beyond those cosmetic.

Now, on to “subjective.” What’s the old adage? One man’s trash is another man’s treasure- or in our case “woman’s.” In other words, each woman’s idea of what is beautiful, or how she may look more so, is an extremely subjective and personal thing. After all, we’ve all seen a person who completely defies our definition of beautiful and, well, tastefulness, right? I mean, TLC’s show “What Not to Wear” is a perfect example. Each woman who goes on the show has been voted on by “friends” who simply believe she does not conform to the societal standards of what’s okay and what’s not. And I do have to say, there are some women who appear on the show who I, for all my own subjectivities, cannot believe would fit ANY persons idea of taste. However, reminding myself of another adage “beauty is in the eye…” I am humbled by the awareness of my very own highly subjective perspectives on beauty.

So, what’s left? Oh, that’s right – “unhealthy.” Again, I’ll quote a definition to help clarify from Dictionary.com, since the Oxford English Dictionary is not available online:

un·health·y [uhn-hel-thee] adjective

1. not in a state of good or normal health; in an unsound, weak, or morbid condition. 2. not conducive to good health; unhealthful: Night air was formerly considered unhealthy. 3. dangerous; risky.

Many aspects of the concept of beauty are, in agreement with the aforementioned definitions, unhealthy. Few would argue that cosmetic surgeries can be risky, that scores of cosmetics on the market are “not conducive to good health” and that many of the worst offenders, weight-loss products, are “dangerous.” Additionally, America’s fascination with being thin, and sometimes critically so, often leads to anorexia and bulimia which is certainly not a condition that many would consider a “state of good or normal health.”

In conclusion while beauty is, as I believe I’ve outlined above elusive, subjective, and sometimes unhealthy, people worldwide are taking steps to make positive changes to affect the world’s conceptions of, healthfulness of, and preoccupation with, beauty. Some examples include Dove’s Campaign for Real Beauty, companies manufacturing dolls with normal characteristics (and measurements) and those who offer more natural and healthy ways to enhance one’s own idea of beauty. Natural beauty choices have, in fact, gained an extreme amount of popularity in recent years. For example Burt’s Bees has, for some time now, been offering all-natural cosmetic and personal care options, organic clothing is now even being sold at retailers galore, and cosmetic companies like Erth Minerals have begun manufacturing mineral makeup that is made from just crushed minerals and therefore without unhealthy chemicals and preservatives. In short, the future of more healthful beauty and for increased options for satisfying our eternal, elusive, and subjective quest for beauty will continue to grow in the years to come.

Source by V. Blink

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Beauty Tips You’ve Never Heard

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Your morning beauty regime takes you exactly 12 minutes. First comes the face wash, then the astringent, followed by the moisturizer. And the list goes on. It’s become such a chore, but wasn’t there a time when this routine was fun? Well, we decided to take you back to the days when applying makeup was a treat by giving you some innovative beauty tips and tricks to spice up your routine.

To get this insider information, we contacted Carmindy, resident make-up artist on TLC’s “What Not to Wear,” and author of The 5 Minute Face. Here are her 10 beauty tips to leave you feeling fresh and fabulous.

Beauty Tip # 1 – Make perfume last.

A few spritzes of perfume in the morning will not carry you through the day, no matter how expensive your bottle may be. To make your scent last, try this beauty tip: put an unscented moisturizer on first and then spray on your perfume a few seconds later. “There’s so much alcohol in perfume,” Carmindy explains, “that if you spray it on dry skin, a lot of times it evaporates so quickly. But if you have moisturizer on your skin it adheres much better.”

Beauty Tip # 2 – Lip gloss without the goop.

Instead of directly putting the tube of gloss to your lips, Carmindy recommends adding an extra step to ensure less stickiness. “I like to put lip gloss on my fingertips first and then just pat it onto the flesh of my lips. And this way you’ll get a little bit of glow, but it won’t be too goopy.” Also, try a moisturizing lipstick or a lip stain first before you add the gloss to make sure the color stays put.

Beauty Tip # 3 – A sweet scrub.

“The best exfoliate in the world is regular white table sugar.” If every scrub out there contains some form of sugar, like “Almond Sugar Scrub” or “Brown Sugar Scrub,” why not just use what’s in your kitchen cupboard? “What happens is that the small crystals dissipate in water so they don’t tear your skin.” And, if you have sensitive skin, don’t fret. “It even works better because with other products you might not like a fragrance or a lot of ingredients,” states Carmindy. When you’re in the shower, all you have to do is lather your face up like normal and then get a handful of sugar and scrub your face. And if you run out you’ll be able to ask your cute neighbor for a spot of sugar!

Beauty Tip # 4 Ditch your spot concealer.

Instead of fumbling around your makeup bag for multiple concealers in the morning, just stick to one, advises Carmindy. The reason why? Because you can actually use the foundation stuck to the top of the cap of your liquid all-over concealer as your spot-treatment. “It oxidizes there so it becomes a little bit thicker.” Plus, she says, “It’s the same shade as your foundation, so it will instantly erase your blemish.” To apply, just take a small tip concealer brush and dip into the cap of your foundation, or the nozzle if you use a spray. Then brush it on the spots and you’re ready to go. Now it will be a good thing when your foundation lid gets cakey.

Beauty Tip # 5 – Recycle: Good for the earth, good for your lips.

What are you supposed to do when your four best lipsticks are almost gone and your finger is tired from scraping out the remnants below? Carmindy suggests combining the half-used sticks into your own lip pallet. “Go to the drug store and purchase a plastic pill box and dig out the lipstick that’s left in the tubes. Then put each color into a different little section of the pill box.” You can mix and match the colors or even put Vaseline in one of the sections to make your own lip gloss.

Beauty Tip # 6 Celebrity-size lips.

To get fuller lips people often outline them with a pencil, but most of the time it looks noticeable and unsophisticated (especially when the lipstick comes off and you’re left with just that awful line). To get invisible enhancement, Carmindy recommends you take a Q-tip and dip it in a little bit of white shimmer eye shadow and lightly trace the outside of your lips. “What will happen is that the shimmer will capture the light and make your lips seem larger.” You won’t be able to see it, but the slight glimmer will do the trick. Great if you don’t have any collagen handy.

Beauty Tip # 7 – Bronzed but not dirty.

Dusting bronzer all over your face can make you look like you’ve been rolling around in the sand box all day or have picked up a part time job as a chimney sweep. Carmindy prefers a spray bronzer to get the appearance of a fresh summer tan. “I like to spray a sponge and then what I do is just push it onto the skin–on the temples and then right underneath the cheekbones because this is kind of where the sun would kiss your face. And if you like powder bronzer you can apply it in the same places too.”

Beauty Tip # 8 – Brow breakthrough.

If you’ve been awarded barely there eyebrow DNA, you’ve probably tried everything to make them visible–and figured out that most of the time these products end up rubbing off by the end of the day. If you still want eyebrows at five p.m., Carmindy advises buying waterproof liquid eyeliner that matches your hair color like black, brown or taupe. Then, she says, “You can take an angled brush and feather the liquid eyeliner on to your eyebrows and it will stay put all day long. It looks more natural than a pencil and stays longer.” It’s a win-win.

Now if you’re like me and are on the opposite end of the brow spectrum you might need some help keeping your out-of-control brows in check. To do this, “Take a spooly brush or an old tooth brush, put a little hair gel on there and just brush it onto your eyebrows to have them stay put.”

Beauty Tip # 9 – Not your average smoky eye.

“What I like to do is take a color like a navy blue or a sparkling kind of burgundy purple and just line the inside rim and right along the upper and lower lash line and then smudge it with a Q-tip. That way, there’s no eye shadow pushing the eye back, but you still have the smoky effect because they’re lined with color. If you have deep-set eyes, Carmindy advises you to avoid putting dark shadow on your eyelids because it will make them seem even more pushed back. “There are so many ways to do a smoky eye, but people always think there’s only one way to do it.”

Beauty Tip # 10 – Save time and eye shadow

Running late in the morning? The best thing you can put on is white shimmering highlight powder. “If you highlight three key places you set of the planes of your face–you don’t even need eye shadow,” says Carmindy. These key spots are underneath the eyebrow, on the inside corner of the eye and on top of the cheekbone. “It brings sparkle to the eye; it lifts up the lid and draws attention to the top of the cheekbone.” Now all you need is a big cup of coffee to actually feel as awake as you look.

Who says your beauty routine has to be boring–especially now that you can take a box of sugar with you in the shower or turn a pill box into a personalized lip pallet. With these beauty tips You just might have to rethink your 12 minute routine after all.

Source by Leslie Barrie

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